The main obstacle to self-publishing is the publicity. How do you hook people into reading your stuff? Way back in 2012 I was desperately trying all channels to publicize my book, Hillary’s Angel. An IT friend persistently told me to start a blog. Eventually, six months later, I did.
It was scary. Blogging didn’t come naturally at first, but one day I woke up with the realization that it had become a hobby — something I actually enjoyed. However, 18 months later I still have no way of knowing if it has helped sell any books. I tried unsuccessfully to get feedback from Amazon (at one stage there was a nifty chart on my Amazon author’s page, which sky-rocketed whenever I made a sale, but that was taken down for “upgrading” months ago and never replaced) and I’ve not had a whiff of a royalty from them to date.
The idea is (or, rather, MY idea is) that people who read my blog will think WOW I’d like to tuck into more stuff by this magnificent blogger and will then click on and download my Wonderful Book. Certainly I’ve really enjoyed several self-published books that I found on WordPress. Some great writing is not being published via the old-fashioned/conventional channels. In fact, it’s often better than the stuff in the bookstores (and a whole lot cheaper). But in my case I only have positive evidence that blogging has helped me sell one copy.
In another way (ie not sales related) I do have concrete proof that blogging has helped me publish. Early on it connected me with another first-time self-publisher who was far more blog-literate than I was and incredibly supportive with no prospect of financial reward (which still amazes me).
Indirectly, thanks to her encouragement, on 21 December I finally delivered another book. This time I published with Smashwords (following my blog-friend’s example) in ebook format only. This is SELF-PUBLISHING in the true sense of the word. Along with the (minimal) effort and the risks involved it has one major advantage: I can now tell exactly how many books I sell. This time around I’m not uploading to Amazon and I’m not asking folk to review me (if they do it will just be a bonus). So for me 2014 will be an honest experiment to see if blogging really DOES help self-publishers connect with readers.
That said, I can tell you what (in my experience) does NOT sell books. First and foremost, a book launch. Rubbish. I had a great party, but didn’t sell a single copy. In fact, if you asked my friends I don’t think they’d be able to tell you why we had the party in the first place. Secondly, book reviews. I had at least three four-star reviews but suspect I was the only one who read them. Next, bookshops. As a self-publisher I found it next to impossible to get bookstores to sell my books. (Another reason why I’m opting for ebook-format only this time round.) I sold three books at each of the two stores that very kindly put Hillary’s Angel on their shelves.
Then we come to “friends and family”. All the publishing guidelines recommend that you do NOT give friends and family copies of your books. Thing is, they don’t tell you how to get these friends and family to buy their own copies. In the end I gifted copies to most of mine.
So what do I hope to achieve by the end of 2014 (apart from the obvious massive sales to all you supportive WordPress bloggers)? Well, firstly, I’m already deep into a Mills and Boone type romance (publish or perish) to be published anonymously. And secondly (and sadly) I’m thinking of awarding a special prize to my friends for the most inventive excuse for not buying my books. The list is growing daily. (And yep, that would be a book prize.)
On a more serious note, so far I’ve sold two whole copies of my new book Upside Down. Both to family, who bought them solely in an attempt to “cheer me up”. One was bought by my daughter, who doesn’t read books anyway, and one by my husband when he heard I’d reduced the price to $1. No, these are not tears of joy …